About

Our Mission

"To create and curate unique, quality, yet affordable home decor that empowers all to reimagine a home that is an extension of themselves, so their homes can become a space of personal expression, inspiration, and comfort."

Why we do it

As homeowners and decor enthusiasts, we understand the frustration of encountering low-quality, drop-shipped, impersonal home decor and the discouragement of finding beautiful high-end pieces that are prohibitively expensive.
Believe us —we pour our hearts into our home, but certainly not willing to do that with our life savings.
Our commitment is to listen to our customers and fill the gap in the market with thoughtful, affordable, and high-quality decor.

Aleo Founders

Outside of Aleo, we are regular consumers that love to make our place home, just like you. We grew frustrated with home decor brands that seemed indifferent to quality and don't care enough about the customers.
Like many others, we want to have a beautifully decorated home, but understand that luxury home goods are often out of reach. This inspired us to create Aleo: a brand dedicated to making thoughtful and quality home decor accessible to everyone.

The Aleo Approach

Do less, but do it better

Through our curation process, we don't just handpick the finest products—we elevate their quality during the manufacturing process. We scrutinise elements like materials, usability, and battery life to enhance each item for you and your home.

Ethics-first, from inside out

At Aleo, being ethical encompasses more than just sustainability—it's ingrained in every decision we make, recognising the profound impact our choices have on the world around us.

Ethical conduct extends beyond environmental initiatives; it's about fostering respect and kindness in every interaction with our customers, our manufacturers, and our team. 

Founder's Photo with Baroque Lamp in White

Community

We centre our product design and selection process around the voice and feedback of our community. We're not just here to showcase our offerings—we're here to listen, learn, and adapt to you.

Shiftique Ceramic Decor Dish in Chrome

Transparency

We care about establishing trust and credibility by providing customers with high-quality products and transparent business practices. This includes ensuring that customers have access to accurate product information, reliable shipping times, and a seamless shopping & customer experience.

Baroque Lamp in Black with Green Background

Affordability

Contrast our approach against mass-produced alternatives. We prioritise quality and affordability, ensuring every piece reflects our dedication to you. Our mission is to make home decor accessible to everyone.

Lumi Shroom Lamp

Ethics-first

At Aleo, we prioritise ethics at the core of our operations. For us, being ethical encompasses more than just product and packaging--it's how we treat our customers, partners, and employees.

Community

We centre our product design and selection process around the voice and feedback of our community. We're not just here to showcase our offerings—we're here to listen, learn, and adapt to you.

Transparency

We care about establishing trust and credibility by providing customers with high-quality products and transparent business practices. This includes ensuring that customers have access to accurate product information, reliable shipping times, and a seamless shopping & customer experience.

Affordability

Contrast our approach against mass-produced alternatives. We prioritise quality and affordability, ensuring every piece reflects our dedication to you. Our mission is to make home decor accessible to everyone.

Ethics-first

At Aleo, we prioritise ethics at the core of our operations. For us, being ethical encompasses more than just product and packaging--it's how we treat our customers, partners, and employees.

Founder's Photo with Baroque Lamp in WhiteShiftique Ceramic Decor Dish in ChromeBaroque Lamp in Black with Green BackgroundLumi Shroom Lamp