About
our story
Everywhere we looked it was either 'luxury-but-don’t-touch' pricing… or flimsy, fast decor pretending to be “aesthetic.” And nothing in between. Nothing fun. Nothing with personality. Nothing that felt like us.
So we made the thing we couldn’t find:
design-led, colourful, quality pieces that don’t require a trust fund.
Pieces that make your home feel lived-in, full of personality, and actually yours.
We design slowly. We prototype obsessively. We fight with manufacturers over millimetres and every material choice. We choose colours like they’re characters in a movie. And we only make things we’d proudly put in our own homes — no dropshipping (uhh straight up no), no catalog copies, no “that’ll do.”
Aleo is for the people who are bored of beige, tired of safe, and ready for a home that looks like someone interesting lives there.
what we stand for (and what we don't)
We’re not building decor that’s meant to be replaced every year.
We're not here to think launching new products every 3 months just to make you fill your home with 'stuff'.
We’re not part of the race to the bottom.
We are here for:
Colours that make you smile
Design that feels intentional
Quality that lasts
Pricing that makes sense
A little chaos (curated, obviously)
If it doesn’t make your home feel more you, we don’t make it.
We centre our product design and selection process around the voice and feedback of our community. We're not just here to showcase our offerings—we're here to listen, learn, and adapt to you.
We care about establishing trust and credibility by providing customers with high-quality products and transparent business practices. This includes ensuring that customers have access to accurate product information, reliable shipping times, and a seamless shopping & customer experience.
Contrast our approach against mass-produced alternatives. We prioritise quality and affordability, ensuring every piece reflects our dedication to you. Our mission is to make home decor accessible to everyone.
At Aleo, we prioritise ethics at the core of our operations. For us, being ethical encompasses more than just product and packaging--it's how we treat our customers, partners, and employees.
We centre our product design and selection process around the voice and feedback of our community. We're not just here to showcase our offerings—we're here to listen, learn, and adapt to you.
We care about establishing trust and credibility by providing customers with high-quality products and transparent business practices. This includes ensuring that customers have access to accurate product information, reliable shipping times, and a seamless shopping & customer experience.
Contrast our approach against mass-produced alternatives. We prioritise quality and affordability, ensuring every piece reflects our dedication to you. Our mission is to make home decor accessible to everyone.
At Aleo, we prioritise ethics at the core of our operations. For us, being ethical encompasses more than just product and packaging--it's how we treat our customers, partners, and employees.
